Get the Front Office Sports Newsletter! A casino giant wants to swap chips for clicks. The gambling conglomerate will leverage the […]. The Tampa Bay Buccaneers won big on Sunday, but gamblers hoping to back them — and cash out — faced widespread frustration. Users of multiple popular sports betting apps were […].
Users of multiple popular sports betting apps were unable to place wagers as kickoff for Super Bowl LV approached Sunday. Sports Betting. By Pat Evans. BetStars becomes the second sports betting operator to announce a partnership with the NBA. Although not an actual sportsbook, the lounge has the feel of one. FanDuel and the NHL agreed to a multi-year deal.
Additionally, the DFS turned sportsbook operator, inked a deal with the New Jersey Devils that involved more branding exposure. The casino will be entitled to use Dallas Cowboys logos and marks as part of their own promotions. For the time being, the partnership has nothing to do with sports betting.
BetMGM and The Athletic will also collaborate across digital and social platforms to create an immersive betting experience for sports fans. With more than one million subscribers around the world, The Athletic's readers have access to coverage of nearly professional sports and collegiate teams and clubs in the U. An editorial team of more than full-time writers has produced thousands of articles and contributes to more than podcasts. They also have an outstanding product and, through integrations and collaboration, this partnership complements The Athletic's premium offering.
The BetMGM mobile app is currently live in 10 states and is available for download on both iOS and Android, as well as accessible via desktop at www. Advanced Search. International edition. February 10, Sports Betting. The new partnership includes further in-depth content and product integrations between the two companies. Related news. This means that viewers who watch hockey on NBC could see betting data and statistics like live moneyline odds, goal line, and player props as part of the regular broadcast media pre-game and during the action.
We are excited to further elevate fan engagement via offering the most markets in the world for each NHL game, including our exclusive PointsBetting product, and enhance TV and digital integrations with mutual partners like NBC Sports. Jimmy Reinman Jimmy began his journalistic journey as a stat recorder and PA announcer for his middle school baseball team. Full of experience across print, broadcast, and sports radio, he brings his knowledge and toolkit to the LegalSportsBetting team.
You can find him watching sports, making parlays, and listening to music on any day ending in Y. Your email address will not be published.
Will Funk, Turner Sports' executive vice president, sports partnerships and branded content, said there is a "competitive fight for eyeballs with a lot going on these days" as he explained how this agreement could help TNT. The outing attracted 5. The separate airing provided "real-time data and analytics" during the NBA's bubble postseason for sports bettors. Funk said consumers are "more inclined to watch for a longer period of time if they are also either betting, playing fantasy sports, or free to play games in conjunction with the viewership of the game.
Turner Sports will also gain revenue from the partnerships through fees associated with helping the betting companies land customers. Asked about the revenue from the fees, Funk declined to provide specific financials of the agreements but added, "there is certainly a partnership aspect to this where we're incentivized to help them grow their businesses, and we'll be doing that. The company will use its Bleacher Report app to help track metrics associated with new betting consumers. It envisions a more in-depth app and wants to engage Bleacher's roughly 9 million users through their mobile devices.
The company provided data and analytics on TNT's simulcast games and received brand exposure on the network's popular "Inside the NBA" show. FanDuel will also build on its partnership with tech company Simplebet. The firm is developing its micro-betting platform and currently using a free-to-play football game on FanDuel for potential betters to learn micro-betting. Simplebet allows users to wager on quick odds like which player will make the next catch or will the next call be a passing or running play.
Raffensperger said the company would develop a basketball version of the free game in time for the next NBA season as it will continue collecting data on fan engagement before transitioning the technology into real-money bets. Expect FanDuel to add more media partnerships and align with influencers to continue building its brand awareness and attract consumers.
Raffensperger also said the company is "excited about the momentum" of more states allowing sports betting, especially as they seek additional tax dollars to make up for Covid losses. FanDuel is monitoring Tennessee and Michigan as the next markets to open up mobile betting as the company looks to expand.
Ohio and Massachusetts are also on the radar, according to Raffensperger. In addition, rumors have started to circulate about another major golf competition -- The Match 3. Funk declined to comment when asked about a third golf event but did confirm DraftKings would be the "partner" should the game occur.
Aligning with Turner Sports will help grow its brand, but DraftKings has been using other deals like an equity partnership with Michael Jordan and agreements with the New York Giants and Chicago Cubs to grow its name. The Devils are also partnered with Caesars and FanDuel.
The non-exclusive deals with the NHL both offer unique and exciting possibilities — and a few more could be in the works. The league will share proprietary data with MGM, which could help drive prop bets and social gaming. If not, why not have the same experience, but while playing against friends, and playing for tickets, merchandise, and trips to the Winter Classic or Stanley Cup.
He pointed to legislation in Illinois, Ohio, and Pennsylvania. Get the Front Office Sports Newsletter! A casino giant wants to swap chips for clicks. The gambling conglomerate will leverage the […].
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